By and large, we all know of the fact that the traditional stock photography we happen to be so used to actually happen to be some that today happen to be all but not only overpriced but all the same overused and as such many have been out searching for an alternative to these. If at all you happen to be looking for such alternatives, then it may be so advisable for you to think of Oodls. Read on herein and discover more.
As a matter of fact, Oodls is one company that was purely inspired right from its beginnings with the mission to provide stock photography users and consumers an alternative to the traditional and expensive ones that we happen to be so accustomed to as has been mentioned above. The one peculiar feature with Oodls is in the fact that they actually happen to be doing this with the use of quite highly engaging user-generated content from Instagram, one of the largest community of creative minds available online. Check the following out for an idea on some of the basics that you need to know on their history and background.
The creation of the company actually set off in the year 2015 in Edinburgh. Sarah Stenhouse, the founder and CEO of the company, was them employed as an employee at a digital marketing agency. One experience at one project in her work there remains what much is attributed to in so far as the concept of Oodls came through. What so happened to be was that there was a Father’s Day campaign and being assigned on her desk the task of finding authentic images to use for the campaign, numerous efforts, going through the images from the old fashioned stock photography libraries online couldn’t bear much fruit as you discover more. Due to these particular frustrations that came by at this assignment, she began wondering what it is that it actually takes for one to find and license real content from real people for real audiences as you can view here for more. This is actually the very inspiration that was followed on to come up with Oodls. Ordinarily as it is with any other, the journey hasn’t been easy but with the toughness in it, Oodls has evolved to what it is today.
By far and large, looking at how far the company has come, they can be said to be well on their way to achieving their mission. By and large, at Oodls, you will see a team that employs some of the latest technologies that come around in this field and some of these are such as AI, machine learning and as well the old and trusted human effort. With the use of such kind of blend, you can be sure that they will find and license such high quality content from some of the talented Instagrammers all over the world that would be suitable for any business, big or small.